From Mashable:
However, it appears that a significant portion of that traffic on [Twitter] could be fake, according to data provided to Mashable by CHEQ, a leading cybersecurity firm that tracks bots and fake users.
According to CHEQ, a whopping 75.85 percent of traffic from [Twitter] to its advertising clients’ websites during the weekend of the Super Bowl was fake.
Are we really surprised? These stats are coming out of the mouth of Elon Musk, who is not only a liar, but didn’t even want to buy the website in the first place. He then changed the name and ruined Twitter’s own brand value and recognition (there is a reason we don’t refer to it by its new name on this blog) for fun.
He wants you to think this was intentional, and that the name and its CEO in-name-only Linda Yaccarino are a fresh start and chapter for the website, but that’s not true. Inside the company’s walls sits Elon Musk–who is still very much the owner with full control over everything. Yaccarino can’t even give straight answers to anything, and every interview she does is really awkward because of it. It’s embarrassing.
I won’t say the previous regime was great–all of my run-ins with them were always drama-filled–but they never pulled things like this, and they weren’t helmed by a billionaire and his fake CEO who couldn’t tell you how a social media platform is supposed to function.
And no, unlike what DHH suggested many moons ago (based on potentially fraudulent numbers to begin with*), the layoffs and subsequent “cloud exit” did not correspond to anything good. In fact, Twitter is now plagued with numerous bugs and tons of issues — like frequent outages — that have only been exacerbated by Musk’s lack of knowledge and shoddy leadership skills.
*And importantly, the reason I say this is because we know now that the numbers most recently cited for the Super Bowl are fake, so how can we believe anything that the company said or will say in the future? We can’t. We have to question it now.
The truth is, Musk’s dream of an “everything app” akin to that of China’s WeChat will never happen unless governments around the world forgo democracy and enforce its use. And that’s just not going to happen. Elon Musk can’t even get people to subscribe to his platform’s “Premium” offerings, as the offering only has around 640 million people subscribed to it as of September 2023. (Still waiting on more recent data, but I suspect it hasn’t gone up that much.)
I close with this quote from the same Mashable article:
Most […] users who are regularly on the platform can attest to a noticeable uptick in seemingly inauthentic activity in recent months. When a post goes viral on […], its now commonplace to find bots filling the replies with AI-generated responses or accounts with randomly generated usernames spamming a user’s mentions with unsolicited “link-in-bio” promotions. Now, there’s data which backs up that user experience.
Yep. That’s what happens when you lay off your moderation staff, and sell boosts and verified badges for money… Rest assured, the world will not be doing “everything” through an app produced by Elon Musk any time soon. It just won’t happen.
